In San Francisco in 1989, it was our CEO who invented the limitless, unfettered bike courier. He adored the courier pack’s practicality and ease of use, and he insisted on having one for everyone.
It was never really about the bags, but rather what the messenger pack could do. Another group of people appeared, floating amid the chaos, going from meeting to meeting and oblivious to the city’s problems.
Thirty years later, we are faced with enormous challenges, including the building of high-quality packaging and care for our general environment, as well as a critical examination of the past and the future.